for moms in the fringes
building income in the fringes of motherhood.
the math, the systems and the honest version of earning from home, built for nap windows and snack breaks.
↑ the four tools i actually use. free.
hey there, i'm calle
corporate girly, turned sahm.
i spent eight years in corporate advertising and marketing as a senior social media manager, building the kind of campaigns big brands spend real money on. then i became a mom and wanted something different. not less ambition, just a life where my work fit around my family instead of competing with it.
now i work as a freelance social media strategist, running instagram pages for businesses all over the country, entirely from home, in nap windows and snack breaks. and i want to hand you what i figured out: the systems, and the math.
cheering you on, mamacalle
how i actually earn
three incomes, not one job title.
my income doesn't come from one neat little role any more. here is what it actually looks like, and why the third piece exists.
01
client work
social media strategy for businesses around the country, run from my kitchen table. it is the recurring income that keeps the lights on.
02
photography
a concentrated block of work that pays properly for the hours it takes, which matters when the hours are the scarce thing.
03
digital products
the piece i'm building for the seasons when the other two don't fit. the guides below are that piece.
no single job title, and that's the whole point.
free. all yours.
the four tools that actually get you posting.
start here ↓
the content tools i actually use
the four tools behind my reels, graphics, dms and email list, what is free, and how they fit together.
get the free guide →the whole idea
you don't need more hours, girlie. you need a plan that fits the ones you already have.
calle · the soft wealth mama
ready to go deeper?
both guides, half price, until the 23rd.
fillable worksheets, not a course. built for nap windows, and yours the second you buy them. this one comes off the shop on september 23.
the first $500 bundle
$17.50 $35
the income starter kit and the marketing roadmap together, the whole line instead of half of it. gone after september 23.
learn more →the two-column note
motherhood and ambition aren't opposites.
back in 2023 i had my first baby, and i went back to my full time job still loving my career. then i started jotting my salary on one side of a note and childcare on the other, and the same truth kept staring back: i was working full time, missing him all day, to basically break even. that note is where all of this began.
my why.
a new course · september 23
content people care about.
the easy content system for creators who are tired of guessing what to post.
$27 for everyone else, from september 29.
no spam. you'll get one email when it opens, and the $17 price is only for this list.
the companion workbook, 44 pages.
4 short modules, and the workbook that goes with them
a new course · september 23
content people care about.
the easy content system for creators who are tired of guessing what to post. 4 short modules and a 44-page companion workbook.
$17 for the waitlist $27 · opens september 23
one email when it opens. the $17 price is only for this list.