building income
in the fringes of
motherhood
back in 2023 i had my first baby, and those three months of maternity leave were the hardest and most special of my life! then i went back to my full time job.
here's the part i didn't expect: i loved my career. but i'd find myself at my desk between tasks, jotting my salary on one side of a note and his childcare on the other, and the same truth kept staring back:
i was working full time, missing him all day, to basically break even.
that was the moment.
so i built the tools i wish i'd had at that desk: a calculator for your real take-home, worksheets for what childcare actually costs, a budget built for one paycheck, and an honest way to earn from home when you're ready.
i'm not here to tell you to stay home or go back. i'm here to hand you the math so you can decide, whatever your numbers say. and to cheer you on during this chapter of your life!
in the end, i want you to know your numbers, have a community of mamas to connect to, & enjoy your mornings with your baby.
nice to meet you, mama!
i'm calle, corporate girly turned sahm.
i spent eight years in corporate advertising and marketing as a senior social media manager, building the kind of campaigns big brands spend real money on. then i became a mom and wanted something different. not less ambition, just a life where my work fit around my family instead of competing with it.
what made the decision wasn't a leap of faith. it was finally doing the real math. that two-column note is where all of this began, and once i saw the true numbers, the choice was clear.
now i work as a freelance creative social media strategist, running instagram pages for businesses all over the country, entirely from home, in nap windows and snack breaks. and i want to hand you what i figured out: the systems, and the math, so you can build a business that fits your family and honors motherhood instead of asking you to choose. <3
the starter kit
the starter kit
for the mom with no spare hours, just spare minutes. learn how to turn nap windows and 6am quiet into income that keeps coming in without stepping away from your kids.
build one thing once, sell it on repeat. inside: five short chapters, and your first 30 days mapped out.
made in the fringes, on purpose.
a kit for the mom who doesn't have spare hours, just spare minutes.
you don't need more hours, girlie. you need a plan that fits the ones you already have!
the sahm income roadmap is a gentle, five-chapter path from "i think i want this" to a real offer you can actually sell.
built for nap windows and after-bedtime. no experience needed. it’s time for a career in the fringes of motherhood. <3
more from the soft wealth mama
soft, doable income ideas for the mama with spare minutes, not spare hours. twenty simple ways to earn from home, sorted by the kind of mama you already are, whether you make, teach, serve, or gather. no launches, no hustle, no choosing between your family and your income.
pick the one idea that won't leave you alone, and start softly, in nap windows and after-bedtime, with the time you've already got.
you're posting in nap windows and after-bedtime, giving it the little time you have, and still wondering if any of it is actually working. this is where you find out.
this isn't a generic checklist. it's a personalized, page-by-page look at your actual account. i go through your bio, your content, your strategy, and your gaps, the same way i do for the brands i manage, and hand you back exactly what to change and why it matters. no theory, no "just post more consistently."
what's inside:
a full 7+ page pdf audit of your account, covering your profile, content, and strategy
your biggest growth opportunities, specific to your goals
exact next steps, the real ones, not a generic checklist
a breakdown of what your content is (and isn't) doing for you
a content coaching section on how to attract your dream follower
email access to ask me questions after you've read through it
showing up consistently is easy. showing up with a plan is what actually grows a brand. this service is for you if you’re tired of guessing what to post and ready for a clear, intentional roadmap built around your goals, your voice, and the audience you want to reach.
we'll look at where you are now, get honest about what's working, and map out exactly how to move forward with confidence.
what’s included:
comprehensive social media audit, a clear-eyed look at what's serving you and what's holding you back.
custom social media strategy, built for your brand specifically, never copied and pasted.
target audience breakdown and how to serve them, so you stop posting into the void and start speaking to the right people.
clear social media goals and how to achieve them, with real direction instead of vague hopes.
content strategy aligned with your brand voice, so everything you post sounds unmistakably like you.
stories strategy to build trust and connection, because the quiet, everyday moments are often where loyalty is built.
bio and highlights revamp, polishing the first thing every new visitor sees.
example posting schedule, so you know what to post and when without the daily overwhelm.
30-minute 1:1 coaching call to walk through your strategy, where we connect the dots together and answer every question you have.