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the content tools i actually use.

four tools. no giant tech stack.

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free, instant download. no spam, just ideas and resources for moms building something small.

what's actually in it

four tools, and how they talk to each other.

you do not need 14 subscriptions and a complicated system to make really good content. most of these are free, or have a free version that gets you surprisingly far. this is my actual stack, not a list of tools somebody said you need.

01edits, where every one of my reels gets edited
02the free vs paid breakdown for all four tools
03canva, and the brand kit that saves you hunting hex codes
04manychat, the robot that DMs your link so you don't
05flodesk, where the email list lives
06the exact get-started steps for each one
07how the four fit together: reel, comment, dm, opt-in, email
08what to set up first if you're starting from scratch
09the one-page quick links list at the back
10my 25% off flodesk link

start with the one that annoys you most!

hey there, i'm calle

founder of the soft wealth mama

i've spent 8 years in the digital marketing industry: social media strategy in the corporate world, and the same work freelance now, from a kitchen table, in much smaller windows of time.

my income doesn't come from one neat little job title any more. client work gives me recurring income, photography lets me earn in a concentrated block of time, and digital products are the piece i'm building for the seasons when the other two don't fit.

now i write guides for moms who want to earn something of their own in the hours they actually have. no funnels, no team, no ad budget. just one small thing, started.