The SAHM Marketing Roadmap
for the mom who made the thing... and then realized making a digital product and knowing how to sell it are two very different skills.
your product exists.
you've picked the fonts. exported the pdf. made the mockups. maybe you've even posted about it a few times.
and now you're sitting there thinking:
okay... how many more ways can i tell people this exists?
because "i made this!" is an announcement.
it's not a marketing strategy.
the sahm product marketing roadmap helps you figure out what to say about your offer so the right person notices it, recognizes why she wants it, and has an actual reason to buy it.
this isn't a course you're supposed to binge while simultaneously keeping tiny humans alive.
it's a working document built around one offer.
you'll use your actual product to work through:
what you're really selling beyond the list of features
who the specific buyer is
what's happening in her life when your product becomes relevant
the problem she's already trying to solve
the words she's already using to describe that problem
what each feature actually means for her
what becomes easier after she buys
how to position the offer so it doesn't sound like another nice thing she could maybe get someday
what your marketing needs to communicate before you worry about posting more
how to give the strategy 30 days and read the results without treating one quiet post like a business emergency
because there's a big difference between:
"includes 30 canva templates."
and:
"30 ready-to-edit templates for the business owner who keeps opening canva, staring at the blank page for 20 minutes, and closing it again."
the first tells her what's inside.
the second makes her recognize why she wants it.
that's the work you'll do inside this roadmap.
this is for you if...
you've already made a digital product, or you're close, but marketing it currently feels like repeatedly announcing that it's available and hoping the right person eventually gets the hint.
maybe you're posting.
maybe people are even looking.
but you're not confident that your messaging is giving them a reason to care, want the product, or buy it.
before you make another 30-day content calendar, fix that part.
what you'll get
a 28-page working document designed to help you take one existing offer and build the marketing around it.
you'll work through your offer, buyer, positioning, messaging, content, and 30-day marketing plan so you aren't opening instagram every morning trying to invent another random way to promote the same product.
type directly into it. save your work. come back when you have time.
one offer. one buyer. one clearer reason to buy.
because you already did the work of making the thing.
now let's make sure your marketing does more than tell people it exists.
for the mom who made the thing... and then realized making a digital product and knowing how to sell it are two very different skills.
your product exists.
you've picked the fonts. exported the pdf. made the mockups. maybe you've even posted about it a few times.
and now you're sitting there thinking:
okay... how many more ways can i tell people this exists?
because "i made this!" is an announcement.
it's not a marketing strategy.
the sahm product marketing roadmap helps you figure out what to say about your offer so the right person notices it, recognizes why she wants it, and has an actual reason to buy it.
this isn't a course you're supposed to binge while simultaneously keeping tiny humans alive.
it's a working document built around one offer.
you'll use your actual product to work through:
what you're really selling beyond the list of features
who the specific buyer is
what's happening in her life when your product becomes relevant
the problem she's already trying to solve
the words she's already using to describe that problem
what each feature actually means for her
what becomes easier after she buys
how to position the offer so it doesn't sound like another nice thing she could maybe get someday
what your marketing needs to communicate before you worry about posting more
how to give the strategy 30 days and read the results without treating one quiet post like a business emergency
because there's a big difference between:
"includes 30 canva templates."
and:
"30 ready-to-edit templates for the business owner who keeps opening canva, staring at the blank page for 20 minutes, and closing it again."
the first tells her what's inside.
the second makes her recognize why she wants it.
that's the work you'll do inside this roadmap.
this is for you if...
you've already made a digital product, or you're close, but marketing it currently feels like repeatedly announcing that it's available and hoping the right person eventually gets the hint.
maybe you're posting.
maybe people are even looking.
but you're not confident that your messaging is giving them a reason to care, want the product, or buy it.
before you make another 30-day content calendar, fix that part.
what you'll get
a 28-page working document designed to help you take one existing offer and build the marketing around it.
you'll work through your offer, buyer, positioning, messaging, content, and 30-day marketing plan so you aren't opening instagram every morning trying to invent another random way to promote the same product.
type directly into it. save your work. come back when you have time.
one offer. one buyer. one clearer reason to buy.
because you already did the work of making the thing.
now let's make sure your marketing does more than tell people it exists.