instagram audit
for the business owner who's posting, selling, and trying to make instagram work, but can't tell what needs fixing from inside her own account.
you've looked at your own instagram approximately nine million times.
at this point, everything looks normal because you've been staring at it for too long.
but a potential buyer doesn't arrive with all the context you have in your head.
she lands on your account and starts making tiny decisions almost immediately:
what does she do?
is this for someone like me?
why should i keep looking?
what is she selling?
why would i want it?
and if your profile, content, positioning, and offers aren't answering those questions clearly enough, you can keep posting without fixing the part that's actually costing you sales.
the instagram audit gives you an outside, strategic look at what your account is communicating to a potential buyer and where the disconnects are.
this isn't about making your feed prettier for the sake of having a pretty feed.
i'm looking at instagram as part of your business.
the goal is to identify what's already doing its job, what may be creating confusion or weakening buying desire, and what i'd change so the account does a better job of helping the right person understand who you are, what you sell, and why she should care.
this is for you if...
you're posting consistently enough to know that "post more" isn't particularly useful advice.
people may be watching, liking, saving, or following, but you're not sure your account is doing enough to move those people toward your offers.
maybe your bio feels vague.
maybe your content is helpful but rarely gives someone a reason to buy.
maybe you have several offers and can't tell whether a new follower would understand where to start.
maybe you've changed your business six times and your instagram still contains archaeological evidence of all six versions. 😌
or maybe you genuinely cannot tell what's wrong because you've been looking at the same account every day for months.
that's exactly when outside eyes become useful.
i'll look at your account through the eyes of a strategist and a potential buyer, so you can stop guessing at what to fix next.
for the business owner who's posting, selling, and trying to make instagram work, but can't tell what needs fixing from inside her own account.
you've looked at your own instagram approximately nine million times.
at this point, everything looks normal because you've been staring at it for too long.
but a potential buyer doesn't arrive with all the context you have in your head.
she lands on your account and starts making tiny decisions almost immediately:
what does she do?
is this for someone like me?
why should i keep looking?
what is she selling?
why would i want it?
and if your profile, content, positioning, and offers aren't answering those questions clearly enough, you can keep posting without fixing the part that's actually costing you sales.
the instagram audit gives you an outside, strategic look at what your account is communicating to a potential buyer and where the disconnects are.
this isn't about making your feed prettier for the sake of having a pretty feed.
i'm looking at instagram as part of your business.
the goal is to identify what's already doing its job, what may be creating confusion or weakening buying desire, and what i'd change so the account does a better job of helping the right person understand who you are, what you sell, and why she should care.
this is for you if...
you're posting consistently enough to know that "post more" isn't particularly useful advice.
people may be watching, liking, saving, or following, but you're not sure your account is doing enough to move those people toward your offers.
maybe your bio feels vague.
maybe your content is helpful but rarely gives someone a reason to buy.
maybe you have several offers and can't tell whether a new follower would understand where to start.
maybe you've changed your business six times and your instagram still contains archaeological evidence of all six versions. 😌
or maybe you genuinely cannot tell what's wrong because you've been looking at the same account every day for months.
that's exactly when outside eyes become useful.
i'll look at your account through the eyes of a strategist and a potential buyer, so you can stop guessing at what to fix next.